StyleSeat
StyleSeat
I led the design, strategy, and implementation of the StyleSeat rebrand across all channels
I led the design, strategy, and implementation of the StyleSeat rebrand across all channels
I led the design, strategy, and implementation of the StyleSeat rebrand across all channels
I led the design, strategy, and implementation of the StyleSeat rebrand across all channels
Owned the rebrand rollout end to end, from strategy and design through execution across our highest impact surfaces. The work focused on aligning voice and visuals, sharpening Premium Plan positioning, and improving clarity at the moments where pros decide to try, trust, and upgrade with StyleSeat.
Owned the rebrand rollout end to end, from strategy and design through execution across our highest impact surfaces. The work focused on aligning voice and visuals, sharpening Premium Plan positioning, and improving clarity at the moments where pros decide to try, trust, and upgrade with StyleSeat.
year
2025
year
2025
year
2025
timeframe
3 months
timeframe
3 months
timeframe
3 months
tools
Figma, Webflow, Midjourney, Chatgpt, Runway, Adobe
tools
Figma, Webflow, Midjourney, Chatgpt, Runway, Adobe
tools
Figma, Webflow, Midjourney, Chatgpt, Runway, Adobe
problem
StyleSeat had outgrown its previous brand presentation. Across web and email, the experience felt inconsistent and did not fully communicate the product’s premium, growth-driven value for beauty and wellness professionals. This created three core issues:
1. A brand mismatch at first impression. The visuals and voice did not reflect the modern platform we had become.
2. Unclear Premium value. Pros were not getting a strong, benefits-first story for why Premium mattered to their business.
3. Inconsistent cross-channel experience. Website pages, lifecycle emails, and campaign work did not feel like one cohesive StyleSeat.
solution
I led the rebrand design, strategy, and rollout across our highest impact acquisition and retention touch points.
1. Rollout strategy and system: Turned brand direction into repeatable standards for voice, messaging hierarchy, and visual execution that teams could ship against.
2. Website refresh: Guided updates to core marketing pages to deliver a clearer, more premium story aligned to user intent and decision moments.
3. Lifecycle and campaign emails: Rebuilt emails to match the new brand, strengthen direct response structure, and improve Premium Plan education by journey stage.
